PURPOSE-DRIVEN MARKETING
 

We are an advertising solution for brands with a unique purpose-driven marketing platform. The campaigns on our platform are developed by and feature our creators who are truly influential people, such as athletes, actors, musicians, filmmakers, entrepreneurs, artists, and innovators.

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1. Partner

With top talent and creators that are making an impact.

2. Create

A purpose-driven campaign powered by brands.

3. Share

The campaign through organic channels and paid distribution.

OUR SERVICES

With experience in both the old and new schools of advertising, we have developed a full service approach to bring any brand vision to life.

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HOW WE CREATE

Our approach is transparent, honest, and up-front. From the start, all parties involved are aware of their role and benefit. This approach builds longevity in advertising relationships with impressive growth along the way. 

 
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WHY WORK WITH US

We are brand conscious and purpose-driven.

 

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ONE STOP SHOP FOR CAMPAIGNS

We do all the heavy lifting and keep it simple. All of our services are custom fit for each campaign, allowing clients to navigate and choose as they see fit. 

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REAL TIME EFFICIENCY

We are an easy outlet for you to own powerful marketing campaigns. Let us take care of every detail while you oversee and align your brand with truly influential talent.

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CONNECT ON A DEEPER LEVEL

Our creators’ inspiring content will generate a deeper connection with audiences by humanizing what inspires you, making anything seem achievable.

SOME OF OUR LATEST PROJECTS

Our Year One has kicked off with an eclectic and powerful beginning. A few of the project below include inspiring stories from the Black Eyed Peas, David Arquette, Juanes, Michiel Huisman, Katee Sackhoff, Adrien Brody, Timothy White, Laura Fuentes, and more.

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COMMUNICATING INSPIRATION 

PURPOSE-DRIVEN MARKETING

  • 79% of US citizens expect businesses to continue improving their CSR efforts. 63% are hopeful that business will take the lead to drive social and environmental change moving forward.
  • 70% of Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations
  • 87% of consumers said they would purchase a product because that company advocated for an issue they cared about.
  • 89% of Americans would switch brands to one that is associated with a good cause, given similar price and quality.
  • Companies have an opportunity to deepen relationships with consumers by serving as the educator, convener, and the catalyst for those wanting to make a difference in different online channels.

 

V.A.D. MODEL

THE STUDIES

  • Valence is the positivity or negativity of an emotion. Happiness has a positive valence; fear has a negative valence.
  • Arousal ranges from excitement to relaxation. Anger is a high-arousal emotion; sadness is low-arousal.
  • Dominance ranges from submission to feeling in control. Fear is low-dominance; an emotion a person has more choice over, such as admiration, is high-dominance.
 
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OUR DEMOGRAPHICS

 

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ARCTIC GEAR CASE STUDY

 

Arctic Gear is a concept that originated from a textile factory that employed many individuals with intellectual and developmental disabilities. Savanty was recruited by their team to rebrand them in a powerful way. Below were some of the results from our 45 day campaign.

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CAMPAIGN DEVELOPMENT
 

Rebrand | Unified Storyline | Copy | Logos | Photography | Video | Media Planning | Targeting | Organic and Paid Distribution


CHALLENGE

One of the main challenges we faced was launching a winter hat line at the end of the season. Additionally, many nearby areas were not aware of what Arctic Gear provides to its workers and community. The brand gives back 100% of its profits to a non profit - The Arc of Seneca Cayuga - which supports individuals with intellectual and developmental disabilities. We had to find the appropriate method to share all of this with the average consumer.

 

SOLUTIONS

We needed to spread awareness about how Arctic Gear operates using purpose-driven marketing. Developing creative messaging and storylines was key, along with engaging video ads that crossed multiple target audiences. We had authentic celebrity participation and combined organic posts, paid media, retargeting, SEO, and SEM to have maximum impact.

 

DELIVERY

Our results were successful and greatly exceeded campaign goals. We increased site traffic by 597% using social, retargeting, search marketing, traditional, and PR. We identified appropriate talent for our campaign and used organic social media posts to increase overall engagement by 14.6% through each of their respective networks.

 
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