For the Love of Rock

A Big Machine & John Varvatos Records Series

Launching in 2018, this series will highlight new rock artists that are part of the Big Machine Records/John Varvatos Records upcoming roster through unique live performances integrated into inspiring videos of these individuals who are leading the re-emergence of rock and roll culture in LA. Staged around nights of private performances at LA's rock and roll hotel, The Sunset Marquis, each episode will feature a live performance and a video exploration of these individuals' spirits and unrelenting efforts to keep rock alive and find a new place for it in the current tides of the music industry.  

Rebellious, savage, full of life and 100% rock, this series will ignite a fire in the veins musicians and rock fans everywhere.  

Presented by

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Big Machine Label Group President/CEO Scott Borchetta and fashion designer John Varvatos announced Thursday a new joint venture that will find the two discovering and developing new rock acts. The new venture is called simply Big Machine Records/John Varvatos Records, and its first act is California-based rock band Badflower.


                                                                                              By Creative Director Timothy White

                                                                                              By Creative Director Timothy White



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Timothy White


One of the world’s most highly sought after celebrity photographers, Timothy is the photographer of choice for the highest echelon ofHollywood and international celebrities, resulting in a portfolio that is one of the most extensive and important in the world – includingHollywood icons such as Brad Pitt, Julia Roberts, Nicole Kidman, Angelina Jolie, Paul Newman, Will Smith, George Clooneyand Jack Nicholson, just to name a few as well as some of the world’s most noted musicians including Michael Jackson, Keith Richards, Billy Joel, Ray Charles, James Brown, Bon Jovi, Placido Domingo, Luciano Pavarotti and Jay Z. 

Timothy recently started advising and teaming with the Savanty to produce high level inspirational and positive content. Savanty was started by Tony Mancilla and Travis DeWind as a platform for implementing their years of creative, tech, and brand experience in order to change the face of media by cultivating a lifestyle of positivity through media and the arts. 

Reference series